Dr. Mary is an Assistant Professor of Economics in the Department of Economics at the Kannur University. She holds a PhD in Economics with a specialization in Consumer Psychology and Behavioral Economics. Her academic journey is driven by a deep passion for understanding the psychological dimensions of economic behavior and a strong commitment to research and teaching. Dr. Mary is dedicated to fostering critical thinking, engaging students in meaningful learning experiences, and contributing actively to the academic community. Current Research interests include Behavioral Economics, Consumer Psychology, Digital Economics, Environmental Economics, Development studies and Migration studies.

EXPERIENCE

1. Academic Advisor: Mentor Veda, Education Consultancy April 2025 - Present
2. Assistant Professor CHRIST (deemed to be) University Bengaluru June 2024 -October 2025
3. Teaching Assistant National Institute of Technology Tiruchirappalli July 2022-May

ACADEMIC ACHIEVEMENTS

Completed Diploma in Computer Application from the Institute of Human Resource Development (IHRD), Govt. India (2013)

Completed One-month Additional Skill Acquisition Training Program facilitated by

Ministry of Education, Govt. of Kerala (2016)

Cleared English Language Proficiency Test conducted by British Council (2016)

DOCTORAL THESIS

Title of the Thesis: The Behavioral aspects of Technology Adoption for digital Entertainment Consumption : An Empirical StudyUsing Psychological Constructs

PUBLICATION DETAILS

1. Mary Kuriakose, Gopalan Nagasubramaniyan (2024), “Beyond Pleasure, Desire for Meaningful Consumption and Peacefulness from Digital Entertainment Platforms: Extending UTAUT2 model with Eudemonic Motivation and Tranquility”, Int. Journal of Human- Computer Interaction (Taylor and Francis), DOI:https://www.tandfonline.com/doi/full/10.1080/10447318.2024.2305479 (Ranked Q1, Indexed in SCI, SSCI, Scopus, ABDC-B)
2. Mary Kuriakose, Gopalan Nagasubramaniyan (2023), “Exploring the determinants influencing consumer behavior towards over-the-top platforms based on the theory of consumption values”, Int. J. Business Innovation and Research. (Inderscience Publishers)Accepted, in Press. DOI: 10.1504/IJBIR.2023.10061484 (Ranked Q2, Indexed in Scopus)

BOOK CHAPTERS PUBLISHED

1. Kuriakose, M. (2021). Technological Disruption in Entertainment Industry: Indian Scenario. In A. Lawrence & B. T (Eds.), Disruptive Technology and Business: Emerging challenges and Models (pp. 15–26). PG & Research Department of Commerce, Mar Ivanios College, Thiruvananthapuram
2. Kuriakose, M., & P, V. (2021). Coronanathara kerala vinodha sanchara mekhala: oru padanam. In P. A. C & V. K. Chandran (Eds.), Covidananthara keralam; oru puthiya vikasana pariprekshyam (1st ed., Vol. 1, pp. 162–174). Pusthakabhvan.

ACADEMIC PRESENTATIONS

1. Kuriakose, Mary. “Mood, Mind and Marketplace: E commerce as an emotional Outlet for Impulsive Buying”. International Conference on Behavioral Economics, CHRIST (deemed to be) University Bangalore.
2. Kuriakose, Mary. Behavioral Insights into Migration: Empirical evaluation of the Theory of Economic Behavior on Migration Decisions/Intention to Migrate, Department of Economics, CHRIST (deemed to be) University Bangalore Bannerghatta Road Campus, 13 December 2024 (Paper presentation in the ICSSR Sponsored National Conference on Migration)
3. Invited delegate: IMRDC conference 2024, Indian Institute of Management Bangalore (February 2-3, 2024)
4. Kuriakose, Mary. (2023, March 25-26). Shift to a Digital First Economy: A Study of Digital Entertainment Content Consumption [Paper Presentation]. Graduate Research Meet, IIT Jodhpur, Rajasthan. India
5. Kuriakose, Mary& Anu Kuriakose, “Negotiating Femininity through Trans Bodies: A Critical Review of the Representational Politics of Trans femininity in Selected Popular Visual Cultural Texts,” Workshop on Body, IIT Bombay & National Institute of Advanced Studies, Bengaluru, September 2022
6. Kuriakose, Mary. “Digital media in India; Catalysing Aathmanirbhar Bharath Abhiyaan,” ICSSR sponsored National Seminar, Atmanirbhar Bharath and Media: On the road to success,’ Department of Media and Communication, Central University of Tamilnadu, April 2022
7. Kuriakose, Mary. “Burgeoning of Over-the-Top Platforms in India amidst COVID 19 pandemic,” Second National Conference on “Business Management and Analytics in the theme- ‘Life after Pandemic- Impact of pandemic on Business’” Dept. of Management Studies, NIT Tiruchirappalli, January 2022.
8. Kuriakose, Mary. “Technological Disruption in Entertainment Industry; Indian Scenario,” Three Day International Conference on ‘Disruptive Technology and Business: Emerging Challenges and Models,’ PG & Research Dept. of Commerce, Mar Ivanios College, Thiruvananthapuram, Kerala, March 2021.

PARTICIPATION IN ACADEMIC WORKSHOPS

1. One day Master Training Programme for Sustaining Learner-Centered Approach (LCA) Implementation organised by Teaching Learning Enhancement Cell (TLEC) of CHRIST (Deemed to be University), Bangalore, on 9April 2025
2. Five days GYAN course on “Value Based Marketing” organized by theDepartment of Management Studies, National Institute of Technology, Tiruchirappalli, funded by Ministry of Human Resources, Government of India, December 2022
3. ICSSR funded 12-days Academic Writing Workshop, Council for Social development Hyderabad, March 2022
4. ICSSR funded 10-days Research Methodology Course for M.Phil / Ph.D / PDF Scholars in Social Science, Annamalai university, February 2021
5. ICSSR sponsored 7-day Research Methodology Course for PhD students in Social Science, University of Kerala, February 2020.
6. Four-day workshop on partial least square and structural equation modelling, Department of Management studies, NIT Trichy. October 2019.
7. Two-day workshop on research methodology and data analysis using SPSS (funded by UGC), Post Graduate Department of Economics, St. Joseph’s College Devagiri, Kozhikode, 3- 4 March 2