യൂണിവേഴ്സിറ്റി ഹോം ഡിപ്പാർട്ട്മെന്റുകൾ സെന്ററുകൾ പ്രസിദ്ധീകരണങ്ങൾ
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M Shyja Karunakaran

Assistant Professor

  9400619109

  shyjakarunakaran@gmail.com

Qualifications :   MBA (Marketing), BSc (Hons.), UGC- NET

Areas of Research: Customer Engagement in Online Brand Communities

  1. Over 5 years – Guest Lecturer, Assistant Professor
  2. Organizations : University of Calicut , Kannur University
  3. Over 10 years of experience in industry in various capacities.
  4. Organizations : Ranbaxy, US Vitamins, HDFC Standard Life, Metlife
  5. Roles : Market Development Executive, Regional Sales Manager, Sales Manager, Area Sales Manager
  1. Customer Engagement - The co creation of value in the marketing process ; ICTACT Journal on Management Studies
  2. Enterprise 2.0 - Customer Engagement in the Entrepreneurial Landscape; Journal of Management Research and Analysis